Whether Franchisor, Franchisee, Licensor, Licencee make sure you understand the detail.

Franchising – a business relationship in which the franchisor assigns to the franchisees, the right to market and distribute the franchisor’s goods or services.   A very common and popular structure for a variety of businesses.

Licensing –  A legal contract where a licensor grants a licensee the right to produce and sell goods, apply a brand name or trademark, or use systems owned by the licensor.

We have seen and worked with many different types of these business systems across a variety of industries.